Resilient and Reliable in Times of Crisis? Your Clients Need Proof

Surviving in the face of an unprecedented crisis means making difficult decisions, and many law firm leaders have had to shift their business priorities rapidly in recent months. Certain business functions will, understandably, be given greater attention than others – HR and Operations immediately spring to mind. Keeping your firm running efficiently and looking after your people is key, of course. But now is not the time to leave marketing floundering at the bottom of your priority pile. A little investment in communications can go a long way in proving to your clients that your firm has what it takes to survive and thrive. It also demonstrates that you care about keeping them informed. So, are you doing enough? Positive client perception relies on a strong brand and good communication. If you want to emerge from the coronavirus crisis in a position ... Read more